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As your business expands, which is a good thing, you know the greatest challenge is not traffic, search engine optimization or anything else at this current moment. It's finding quality people to help you grow and increase productivity, right? Leverage is an incredible assett in business and learning how to leverage with the right people is key to growing and succeeding.
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Blog and Articles
Have you been trying to grow your business without a good team?
Is Your Website a Sales Tool or a Customer Service Tool?
9 Ways to Transform Your Website Into a Social Media Hub
Measuring Internet Marketing Campaign Success:
Have you been trying to grow your business without a good team?^
Have you been trying to grow your business without a good team? Find yourself running in circles instead of running your business? If this sounds like you it's time you take advantage of the power of outsourcing and leverage OTHER people's time to make you more money! The Big-Wigs are already doing it!
Check out this video and decide!
Outsourcing doesn’t have to mean you’re out of touch with those particular functions or that you’re totally inept at certain skills. It just means that you’re smart enough to realize that you don’t have enough time in the day to be all things to all people. You stick to what you’re an expert at and do what makes you most profitable and outsource everything else. That might mean contracting with a team for social media marketing, web design, email marketing, SEO, internet marketing, admin support, etc.
If you’re worried about losing control, you need to realize that just because you outsource certain functions doesn’t mean you can’t stay on top of things. In reality, the opposite is normally true. With outsourcing, there are contracts, reports, and personal contacts that can keep you informed of performance. For many, this is more effective and efficient. Outsourcing can actually give you the tools to manage productivity......READ MORE>>>
Is Your Website a Sales Tool or a Customer Service Tool?^
Who doesn’t want more traffic, happier customers, lower customer service costs, and a website that's a sales magnet for prospects? Turning your small business website into a customer service tool is one way to impact all these important elements.
When people think of customer service via a business’s website, most probably think of submitting a support request for software or hardware, like when a laptop needs repair under warranty. But online customer support isn’t just for computer manufacturers and software companies. A website that focuses on customer service is for small businesses serving other companies, retailers serving individuals, even individual consultants selling their services.
Good customer service on your website helps you serve prospects well even before they become a customer
Too many small businesses think of their websites as a selling tool. But today’s online business climate means that you must rethink your selling methods. You need to think of your website as a customer service tool.
Prospects don’t want to be sold. They want answers to their questions
They want to see who else is using your products or services, and pros and cons of different choices. In other words, they want information so they can get to know you and make intelligent choices. You’ll notice that a lot of the resources listed below can also encourage sales............READ MORE>>>
9 Ways to Transform Your Website Into a Social Media Hub? ^
Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?
There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.
Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.
Can you inject some of the “humanness” of social media into your website without compromising its ability to sell? Can you use social media to drive traffic to your website for conversion without alienating your community?
More and more businesses are showing us that this is an achievable and worthwhile goal; that the two together can foster improved communication, build brand loyalty and create a better, more responsive, more profitable company.
Here are nine examples of how you can integrate your social media activity into your website for maximum results.
#1: Add social media buttons to your home page
A few years ago, the idea of sending people to another site from your home page after you had worked so hard to get them there in the first place seemed boneheaded. However, many companies now see the long-term benefits of gaining a follower, fan or subscriber on a social media platform, even weighed against the short-term risk of sending them away from the website. Businesses commonly link to their social media profiles, even from their home pages. By getting someone to follow you on Twitter, become LinkedIn with you or subscribe to your YouTube channel, you have the opportunity to keep the lines of communication open long after they’ve left your website.
Advice: If you’re concerned about losing that prospect, consider having the site open in a new tab or window, keeping your own website available for later viewing. Also, make sure you have a social media profile that will engage your audience.
#2: Connect your blog with your website
The line between blog and website has never been blurrier, with many businesses choosing to build their entire site on platforms that were traditionally meant for blogging, such as WordPress.
Whether your blog shares a domain with your website or not, you can improve the interactivity of your website by teasing your blog posts from your home page.
Advice: Although services like Posterous and Tumblr are great and their prices can’t be beat, I prefer to have my blog under a domain I control. That way you can move from one platform to another without hurting your search engine visibility, ......READ MORE>>>
Measuring Internet Marketing Campaign Success:^
Success comes in many different forms depending on what your business model or goal is. When you first embark on the journey to market your business online you are going to have to be patient in order to see results. Whether those results satisfy your need to fill the void of your efforts in succeeding is entirely up to you, but it is important to acknowledge that there are other forms of success other than just sales.
Here are some unique ways to measure success with your new internet marketing campaign:
Increasing Sales
Plain and simple, if you generate more website conversions from your internet marketing campaign then this could (and should) increase sales for your business. At the end of the day it is all about increasing business.
Decreased Bounce Rate
Are you noticing that as you strengthen your company’s internet marketing efforts your website traffic is starting to spend a little more time on your website? If you see your bounce rate decreasing because your audience is starting to become a bit more inquisitive on your website that is a great move forward.
Increased Page Views
Are people moving around more on your site? Perhaps they have bumped into some of your external marketing efforts and want to see a bit more about what your business or company is all about. If you are noticing that your website traffic has been bouncing around to different pages of your site that is a good beginning sign of increased web success.
Increased Referring Sites
Part of the overall goal is to really increase the frequency of referring websites. Each referring site is a new link and the more links, the better the flow of inbound traffic coming to your website on a continuous basis.
Increased Returning Visitors
An increase in returning visitors is also very important because depending on your business it could just be a numbers game. If your returning visitors are increasing, that could mean that a potential customer or client is really mulling over working with you or buying something from your website.
Internet marketing success can mean many different things depending on how you look at it. The best way to measure is to really look at your website analytics information because that is your proof of how things are panning out.
By: Nick Stamoulis – June 2011
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